Search Engine Promotion FAQ Section

Search Engine Marketing FAQ by Search Innovation. Have questions about Search Engine and website promotion? Our concise list should help you find the answers you are looking for.

1. Should you add keywords with a hypen in the domain name?

Try to add keywords that you think are most searched for and which best describes your site and incresses the SERPs.

Search engines do not penalize the hypen between the two words, infact there is evidence to suggest that it is favorably looked upon as compared to a domain name without hypens such as the domain name bahavanidirectory.com This is simply because the search engine is able to easily identify the separate keywords in the name.

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2. What is Search Engine Optimization?

Search Engine Optimization is the process or technique of making your website Search engine friendly, increases the page rank of the web site and helping you to rank higher in the SERP.

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3. Why should I use Search Engine Marketing services for my website?

If you want to run your business, then you need to work for changes and to keep exit in the market. We are Search Engine Marketing specialists, and keep current on those changes.

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4. What is the difference between a Search Engine and a Directory?

Search Engines is an automated tools called "robots". Robots collect information from websites and update the information in the Search Engine's database, based on a number of criteria, including page content, page title, links, etc. Google and AllTheWeb (FAST) are two well-known Search Engines.

Directories use human editors to look at websites and to decide how to categorize sites for inclusion. Yahoo!, DMOZ and Open Directory Project are two popular Directories.

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5. What is Paid Inclusion?

Paid Inclusion is a program where you pay a fee for your listing in the search engine and depend up on the payment it may guarantee your inclusion in a Search Engine database.

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6. What is robots.txt?

The Robots.txt file is a text file that is placed on the server and which contains instructions for search engine robots. The Robots.txt file is recognized by most search engine bots and spiders and can be effectively used to allow or disallow search engine bots and spiders from crawling and indexing specific webpages and files of the website. The Robots.txt file is a standard means off stopping the indexing of webpages. (Robot names are case insensitive).

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7. How can I improve my ranking in the Search Engines and Directories?

You can improve your page rank by keeping a unique content into your pages and good design. Mainly visitors look for best information, and the best sites are those with the best information. If you have unique content and search engine friendly then u will rank higher.

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8. What is Google PageRank?

Google PageRank is a mathematical (based upon a formula) technique used by Google for determining the relevance or importance of any webpage. The system was developed by Google founders Larry Page and Sergey Brin at Stanford University in 1988. Google PageRank is the single most important factor that effects your search engine rankings in Google (apart from over 100 other factors that Google considers). It is therefore essential to try to increase your Google PageRank as far as possible.

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