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Search Engine Marketing

Pay per click (PPC)

Pay per click (PPC) is one type of marketing advertising technique used on search engines, advertising networks, and content websites/ blogs. In this advertisers will pay when the user clicks on the ads and visit the advertiser's website.

History of Pay per click (PPC):

Mr. Jeffrey Brewer of Goto.com, and with 25 employee startup company (Overture) in 1998 and presented a PPC and now it is a part of Yahoo Search Engine. Credit for Concept of the PPC model is given to the Mr. Idealab and Goto.com founder, Bill Gross.

In 1990 Google started search engine advertising. Allowing advertisers to create text ads for placement on the search engine. However PPC was only introduced in 2002, until then, advertisements were charged at CPM.

Types of PPC engines categories:

  • Keyword
  • Content Match.

Keyword Pay per click (PPC) Method:

Keyword match displays youíre listing on the search engine and whereas content match features ads on publisher sites and in newsletters and emails.

The Cost of the click is vary from advertiser bid prize on keywords known as search term which is typed by the user on the search bar of search engines like Google, Yahoo, Msn etc to search for a information or products.

When a user types a keyword in the search engine like Google, Yahoo, Msn etc, and otherwise views a page through the keyword which match the advertiser keyword list and relevant content, in which advertiserís ad may be shown.

These are appearing in the web page above the content or left side of the web page. These ads are related to the content and similar the web page back ground colour.

Many firms and Company offer Keyword software to help advertisers develop keyword strategies.

Content Match:

Content network websites also contain and PPC ads appear. ad networks such as Google Ad Sense and Yahoo! Publisher Network are provide ads that are relevant to the content of the web page.

PPC Keyword search engines are:

  • Google AdWords
  • Yahoo! Search Marketing,
  • Microsoft adCenter,
  • Ask,
  • LookSmart,
  • Miva,
  • Yandex
  • Baidu.

More Internet Marketing (SEO) Articles Links
Internet Marketing:
Internet Marketing is a technique to sell are products or providing services through online. Internet marketing is also know as online marketing and NS E-marketing.

Blog Marketing :
Blog marketing is part of internet marketing in order to keep people or users visiting a web site for a longer period of time.
Display Marketing :
Display Advertising is a type of advertising and contain graphic information like logos, photographs, animation pictures, graphs, maps and etc,. We can add the images in the same page if we will necessary. These we can use as a Advertising part or know as Web banners.
Email Marketing Services :
Email marketing is one type of direct marketing. E-mail Marketing is also knows as electronic mail. The object of Email marketing is to communicating commercial or selling a product through web site in from of a message to the customers.
Interactive Advertising :
Interactive Advertising is the use to promote the products in the web market. Customer can buy it online and offline. Interactive advertising is like an Internet, interactive television, mobile devices (WAP and SMS).
Paid Inclusion Progarm :
Paid inclusion is technique and a part of search engine marketing. In this search engine company charges fees related to role of websites in their search index.
Pay Per Click :
Pay per click (PPC) is one type of marketing advertising technique used on search engines, advertising networks, and content websites/ blogs.
Search Engine Marketing :
Search Engine Marketing (SEM) is a one type of Internet Marketing. Search engine marketing is leads to promote websites in different search engines like Google, Yahoo, Msn and Aol etc, to increasing Search Engine result pages (SERPs).

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