Pay per click (PPC)
Pay per click (PPC) is one type of marketing advertising technique used on search engines, advertising networks, and content websites/ blogs. In this advertisers will pay when the user clicks on the ads and visit the advertiser's website.
History of Pay per click (PPC):
Mr. Jeffrey Brewer of Goto.com, and with 25 employee startup company (Overture) in 1998 and presented a PPC and now it is a part of Yahoo Search Engine. Credit for Concept of the PPC model is given to the Mr. Idealab and Goto.com founder, Bill Gross.
In 1990 Google started search engine advertising. Allowing advertisers to create text ads for placement on the search engine. However PPC was only introduced in 2002, until then, advertisements were charged at CPM.
Types of PPC engines categories:
Keyword Pay per click (PPC) Method:
Keyword match displays you’re listing on the search engine and whereas content match features ads on publisher sites and in newsletters and emails.
The Cost of the click is vary from advertiser bid prize on keywords known as search term which is typed by the user on the search bar of search engines like Google, Yahoo, Msn etc to search for a information or products.
When a user types a keyword in the search engine like Google, Yahoo, Msn etc, and otherwise views a page through the keyword which match the advertiser keyword list and relevant content, in which advertiser’s ad may be shown.
These are appearing in the web page above the content or left side of the web page. These ads are related to the content and similar the web page back ground colour.
Many firms and Company offer Keyword software to help advertisers develop keyword strategies.
Content Match:
Content network websites also contain and PPC ads appear. ad networks such as Google Ad Sense and Yahoo! Publisher Network are provide ads that are relevant to the content of the web page.
PPC Keyword search engines are:
- Google AdWords
- Yahoo! Search Marketing,
- Microsoft adCenter,
- Ask,
- LookSmart,
- Miva,
- Yandex
- Baidu.
|
