| SEO Factor |
Brief SEO Checklsit Information |
| Keyword in Domain Name/URL |
Main
Keyword(s) should always appear in the URL and if possible in the
domain name. For instance instead of naming a file "list1.html", name
it "life-insurance-list.html". |
| Keyword in Title |
Main keyword should be as close to the beginning as possible. Don't stuff your title though! Don't use special characters. |
| Keyword in Meta Description Tag |
Use
1 to 2 reasonable sentences in your meta description and use your
keywords at least once. Anyway this tag is not that important anymore. |
| Keywords Meta Tag |
Though
Google does not put much value on this tag anymore, others do. Don't
use more than about 10 keywords. Don't repeat any single word more than
twice! |
| Keyword Density in the body |
There is no recommended or perfect keyword density, but don't use more than 15% to 20% per main keyword. |
| Keywords in header tags |
It's
very relevant to use your keywords in header tags. Most important is
H1, then follow H2, and H3. The others are proably not that important. |
| Keyword proximity |
The closer the keywords are, the better they might rank. |
| Order of key phrases |
Try to order your keywords so that they form key phrases that might be queried for more often in search engines. |
| Keyword frequency |
The most important main keyword should be repeated more than the others. However, don't spam the keyword in nonsensical points. |
| Keyword prominence |
The earlier the main keyword appears on the page, the higher its relevance. |
| Keyword in ALT and TITLE tags |
Describe the image and if possible with one of the main keywords, however, never spam the ALT tag, this is a common SEO mistake! |
| Keyword Anchor Text |
Try to have keywords in your inbound anchor texts, that are links that direct to subpages of your site. |
| Keyword Stemming |
Stem your keywords. Use singular, plural, past forms, etc. |
| Keyword Semantics |
Make use of synonyms and don't spam your site with one and the same keyword. |
| No excessive deep linking |
Check that all your pages can be reached with no more than 3 or 4 clicks! |
| Page to Page Linking |
Try to link to appropriate subpages from a related subpage. |
| Domain Name Extension |
.EDU
and .ORG seem to be very important. For any .COM domain it is a little
more difficult to prove trustworthiness and relevance due to the huge
amount of spamming sites. |
| File Sizes |
Never exceed more than 100kb per page. Try to keep below 40kb per page. Small pages seem to be more useful. |
| Hyphenate file names |
This is the favored method to substitute spaces. Do never use more than 4 words in the file name, as this indicates spam. |
| Fresh and new contents |
Every search engines, esp. Google loves new and regularly updated contents, so do your visitors! |
| Total length of URL |
Keep
it at a minimum. That does not mean that you should not use mor than 60
characters, but don't excessively use folders for any information. |
