Search Engine Promotion FAQ Section

Search Engine Marketing FAQ by Bhavani Directory. Have questions about Search Engine and website promotion? Our concise list should help you find the answers you are looking for.

1. What is a Search Engine?

Search Engine may be described as an automated computer program that enables one to search information, documents, or databases available on the internet. Search Engines provide a smart and swift way of finding information on the internet. When a search term or a keyword is entered into a search engine, it returns the most relevant and matching WebPages that contain similar search terms and keywords. Google, MSN Search, Yahoo, AOL Search, AlltheWeb.com, Ask Jeeves, Excite, Lycos, Infoseek, Overture and Alta Vista are some of the famous search engines.

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2. Who can or should perform SEO activities?

SEO activities relate to internal efforts related to the website such as optimization and maintenance of design, HTML changes and content layout as well as external efforts which relate to link building, submission to search engines and directories as well as creating partnerships for increasing in-bound links to the site.

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3. What are the areas of operation for Search Engine Optimization Professionals?

• Discussing the clients objectives keeping in mind the budget
• Understanding the business model of the website
• Website domain name (deciding the domain name)
• Webpage names and file/directory names(deciding the page names and file names)
• Deciding Page titles, headers, sub-headers
• Choosing & embedding relevant keywords throughout the website
• Making alterations to the copy matter of the website
• Making changes to the flow and layout of the website & optimizing internal links
• Making design changes
• Making the site search engine readable by working with meta tags & robots.txt files
• Monitoring changes to the website in the SERPs of major search engines
• Developing strategies for increasing in-bound traffic
• Monitoring changes to search engine algorithms
• Studying competing websites and learning from their SEO efforts
• Handling customer inquiries and problems
• Providing timely ranking reports to the customer

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4. What is the importance of keywords in SEO?

Keywords are probably the single most important aspect of all SEO activities. As discussed earlier, search engines sift through indexes of websites available with them based on complex algorithms that help match the search term with the most relevant search results.

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5. What is the importance of keywords in the title of the webpage?

Almost all major search engines give prominence to keywords in the title of the webpage. While framing the title always keep it brief, keeping in mind to make it a 5-8 word title (up to 66 characters for Google) that includes the keyword/s and describes the essence of what the webpage contains.

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6. How and where should you add Keywords in the body of the webpage?

• At the top of the webpage and beginning of the page.
• Within the header or subheaders (H1, h4 Tags).
• Within the initial introduction of the webpage which is usually the first paragraph of information that introduces the webpage to the visitors.
• At the commencement of all sentences and paragraphs within the webpage.
• If you are adding sentences in bold text, try to include the keyword in bold as well.
• Ensure to evenly distribute the keyword through out the webpage apart from all prominent locations. There should not be any artificial clustering of keywords.
• Within the link titles of hyper links. The link titles are used to describe the link when the user places the mouse over the link.

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7. Are all major search engines keyword case sensitive?

No, we don’t need to worry about the case sensitivity while placing keywords in webpages as most major search engines are case insensitive.

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8. What is keyword stuffing and why you should avoid it?

You may have often come across websites that blantantly repeat a keyword within the page body or in the meta tags of a webpage. Overzealous webmasters often try to increase the keyword density by repeatedly inserting the keyword in the page. This is called keyword stuffing and is looked down upon as spam by all major search engines.

Overzealous webmasters often try to increase the keyword density by repeatedly inserting the keyword in the page. This is called keyword stuffing and is looked down upon as spam by all major search engines.

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